“Harvard Business School helped give me a launching pad in the business world after serving in the Marine Corps for a decade,” said LeBlanc. ![]() The utilization of direct versus indirect sales channels for building confidence in a go-to-market effort, ideal profiles for sales representatives, and whether that changes as Cobalt expands beyond security.The importance of "social proof" and the possibility of "human veto" in assessing each potential vertical.How Cobalt priority-ranks vertical markets in determining the venture's go-to-market strategy, such as office buildings, warehouses, fulfillment centers, data centers, retail stores, stadiums, conference centers, and real estate owners.How Cobalt "crossed the chasm" with its security robot, arguments for and against new technology, and how those answers drive choices regarding the business model.Key themes and questions discussed by the class included: LeBlanc is also a Harvard alumnus.Ĭobalt Robotics served as a perfect reference point for the discussion, given the tech company’s substantial early growth and success at attracting institutional investment from major venture capital firms such as Bloomberg BETA, Sequoia, and Coatue. LeBlanc and Cobalt Robotics have participated in an HBS case. The presentation focused on scaling tech ventures in 2023 and was the second time Mr. “In addition, we have been thoroughly impressed with the team’s philosophy that a great physical security service should positively impact not only the company’s operations but its culture as a whole.IRVINE, Calif., Ma(GLOBE NEWSWIRE) - Cobalt Robotics Co-Founder, President, and Chief Operating Officer Mike LeBlanc was featured as the protagonist in a Harvard Business School (“HBS”) Case on Wednesday, February 8 th, 2023, in Boston, Massachusetts. “We believe Cobalt’s robotic security guards are revolutionizing the security services space and providing an unmatched experience for customers,” said Coatue partner Kris Fredrickson. In anticipation of further growth, Cobalt this year expanded its engineering and operations teams and enhanced its security and facilities teams, according to Deyle. Other rivals include Rapyuta Robotics, Aptonomy, and Otsaw Digital.Ĭobalt says it’s established a veritable foothold, though, with deployments at facilities belonging to companies in technology, defense, finance, and manufacturing segments, including several in the Fortune 50. There’s Knightscope security, which plans to raise over $50 million in what it hopes will be its pre-IPO financing, and Dutch startup Robotic Security Systems. “Our goal is to combine the best parts of machines (unwavering attention, perfect recall, and super-human sensing) with the best aspects of people (warmth, responsiveness, and adaptability) to create service robots that dramatically improve the quality of life for everyone and fundamentally redefine the modern workplace,” said Deyle.Ĭobalt isn’t the only one chasing after a physical security market expected to reach nearly $119.4 billion in 2023. Deyle pitches it as a complement to - but not a replacement for - existing systems like manned security guards and access control systems (ACS). ![]() ![]() Cobalt customers pay a monthly subscription fee that includes access to the robots, software upgrades, and support from remotely based specialists.
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